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Louis Garneau  |
Nearly 150 victories, 13 years of competitive cycle racing, 7 years membership with the Canadian Cycling Team, and 3 participations in the World Championships provide the foundation of a renowned innovator, distinguished entrepreneur, and the face of Louis Garneau, Inc.
In 1984, a record 140 nations participated in the Olympic Games held in Los Angeles, CA. The same Olympic Games that would later be known to the world for a Soviet Union boycott, the first women’s cycling race, and Carl Lewis winning four gold medals, but for Louis Garneau, participation in the Olympics marked a career highlight and the end to active competition. In the fall of 1983, Louis Garneau began, what is today a multi-national company, in his father’s garage, and after the 1984 Olympic Games, Louis sought to fuse his passion for the sport and his awareness of the specific needs of cyclists and work towards flourishing a business.
EVOLUTION
Louis Garneau, Inc. evolved rapidly. In just five years, Louis Garneau Sports had grown from one employee to 118 employees, a garage to a 32,000 square foot building, and local distribution had proliferated to national distribution throughout Canada. Merely a catalyst for the future, in 1989, Louis Garneau crossed the border and embarked on the US market. The company’s growth came in three phases. First the introduction of the sublimation printing technique in North America in 1986, second, the introduction of a helmet line in 1988, and third, the addition of accessories: 70 new products including sunglasses shown for the first time in 1994 trade shows.
Throughout the years, the company has achieved several awards and recognition including two of Canada’s most prestigious Awards for Business Excellence for Marketing and Entrepreneurship in 1994. In 1996, Louis Garneau Sports was certified ISO 9002, one of the first North American clothing manufacturers to receive certification.
Today, Louis Garneau USA, Inc. not only functions as an assembly and distribution plant, but it serves as an independent subsidiary which focuses on marketing and sale strategies based on the distinctions of the US market. Louis Garneau USA furnishes the opportunity for the company to grow at exponential rates in a diverse consumer driven economy.
In 2003, Louis Garneau’s acquisition of Chlorophylle, a supplier of technical clothing for climbing, mountaineering, boating and kayaking, enabled the company to energize in different venues under the guidance of an established brand as well as expand the overall presence in the global market.
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